About us
Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!
About the role
As our Growth Marketing Manager for our Direct Channel, you’ll own and execute Yodeck’s marketing efforts for mid-market and enterprise customers. Your focus will be on new customer acquisition and account expansion through our direct (sales-assisted) channels.
You will work closely with the Product Marketing team to activate campaign-ready go-to-market strategies, taking full ownership of the direct marketing campaign calendar, funnel performance, and lifecycle programs that drive revenue across the customer journey.
This is a highly cross-functional role with no direct reports initially, but full ownership of campaign strategy and delivery. You'll collaborate closely with Lifecycle Marketing, Customer Acquisition, RevOps, Sales Team and Product Marketing to deliver results across the managed growth motion.
Responsibilities:
Strategy
- Align with Yodeck’s Marketing Strategy and identify underserved opportunities to build effective growth-marketing programs
- Own and evolve the ICP for your segment, ensuring we’re targeting the right personas with the right messages at the right time
- Collaborate with Product Marketing and Sales to surface field insights and influence messaging, value props, and storytelling
Campaign Planning & Execution
- Plan and run demand-generation programs: ABM, demo campaigns, webinars, upsell and cross sell promos
- Own the direct marketing calendar: product launches, seasonal promotions, industry initiatives
- For product releases, plan and launch in/outbound GTM campaigns with Customer Acquisition and Customer Success teams
Funnel & Lifecycle Management
- Own middle and bottom-of-funnel metrics for managed growth: SQL-to-Close, Demo Conversion, MRR (New & Expansion), Churn Reduction
- Optimize nurture, upsell, and churn prevention flows via HubSpot and CRM tools in collaboration with Lifecycle Marketing
- Align with SDRs and Sales to target high-ARPA accounts and accelerate pipeline progression to maximize CLTV
- Work with Customer Experience to optimize the full lifecycle: lead → engagement → subscription → expansion → advocacy
Performance Marketing & Measurement
- Partner with Customer Acquisition on paid media campaigns and continuously optimize campaign assets using real-time data
- Work with Lifecycle and RevOps to improve segmentation, lead scoring, and marketing automation
- Coordinate with BI and RevOps to ensure accurate tracking and reporting on revenue attribution, campaign ROI, and funnel efficiency
- Align with the CRO team to execute A/B tests across email, landing pages, retargeting, and promotions to improve conversion rates
- Be on top of reporting for direct campaign contribution to pipeline and revenue across both new and existing accounts
- 7–10+ years in B2B SaaS marketing with hands-on experience in demand generation and campaign execution
- Experience owning or significantly contributing to GTM campaigns, in close collaboration with PMM or Product teams
- Proven track record running multi-channel campaigns across email, paid media (LinkedIn, Google), webinars, and ABM platforms
- Strong grasp of full-funnel growth marketing: acquisition, onboarding, upsell/cross-sell, lifecycle retention
- Proficient in CRM and marketing automation platforms (HubSpot or Salesforce Marketing Cloud preferred)
- Data-driven and ROI-focused: experienced with funnel metrics, attribution, testing frameworks, and reporting dashboards
- Bonus: Experience in hybrid PLG + SLG environments, where marketing accelerates product-qualified leads (PQLs) into sales-assisted conversions and supports expansion within existing accounts.
- Competitive salary
- Company-wide bonus scheme and a great Stock Option plan
- Amazing workplace, certified as Great Place to Work
- Hybrid Work From Home policy
- Office gym, nutritionist, and meal vouchers
- Individual training budget for professional development
- Private medical insurance plan
- Fun and collaborative start-up environment (with amazing offices!)
- Flexible working arrangements
- Commuting Expenses
- Equal opportunity and workplace diversity
As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.
