Company Description
YoBrands, part of The Rank Group, is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 3 leading brands: YoCasino, YoBingo and YoSports
Our goals are to provide entertainment and community to our customers with our websites and apps so that they can access our products from their mobile phones, tablets while communicating with one another.
We offer our own bingo and slots software and more than 2000 games from the best game providers. We also offer live shows such as El Show De YoBingo and YoSports TV!
With offices based in Barcelona, Ceuta & Malta we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!
Job Description
We’re looking for a Casino Executive with a strong commercial mindset and a passion for promotional strategy to help us take our Spanish casino brand to the next level.
This role is ideal for someone with a solid background in iGaming who wants to move beyond operational coordination and into a more strategic, creative, and results-driven position. You’ll work closely with the Casino Manager and cross-functional teams to design, execute, and optimise promotional campaigns that drive engagement, retention, and revenue.
Main Accountabilities& Responsibilities:
- Lead the planning, execution, and optimisation of promotional campaigns across all casino verticals (slots, live casino, videobingo, etc.).
- Collaborate with the Casino Manager to define the promotional calendar, aligning with product launches, seasonality, and business goals.
- Work closely with CRM, Design, Copywriting, and BI teams to ensure flawless campaign execution and performance tracking.
- Analyse campaign performance and player behaviour to identify trends, opportunities, and areas for improvement.
- Own the creative briefing process for promotional assets, ensuring alignment with brand tone and player motivations.
- Coordinate with game providers to secure exclusive promotions, tournaments, and bonus offers.
- Support the development of new promotional mechanics (e.g. races, leaderboards, loyalty boosters, etc.) and test them in staging environments.
- Ensure all promotional content is compliant with regulatory requirements and aligned with internal standards.
- Collaborate with the Product and Tech teams to enhance promotional tools and features (e.g. bonus engines, in-game messaging, reward systems).
- Monitor competitor activity and market trends to inspire innovation and maintain a competitive edge.
- Act as a key stakeholder in cross-brand promotional initiatives and strategic planning sessions.
- Provide regular reporting on promotional KPIs, including ROI, engagement, and player segmentation performance.
- Represent the Casino team in internal meetings, sharing insights, updates, and strategic recommendations.
- Ensure the daily maintenance and visual quality of the casino lobby, keeping it fresh, dynamic, and aligned with brand guidelines.
- Upload, configure, and publish new games in the back office, ensuring all assets (thumbnails, tags, categories) are correctly implemented.
- Update and optimise the site’s casino sections, including homepage modules, thematic categories, and promotional placements.
- Monitor the live site experience, identifying and resolving any issues related to game visibility, broken links, or outdated content.
- Collaborate with Design and Content teams to refresh visuals and copy across the casino product.
- Ensure consistency across devices (desktop, mobile, app) and test updates in staging before going live.
- Maintain a weekly checklist of updates, ensuring all new releases, promotions, and seasonal content are reflected on-site.
- Coordinate with Tech and Product teams to implement improvements in the lobby structure, filters, and user journey.
- Support the creation of new product sections and ensure their correct setup and visibility.
- Keep internal documentation updated regarding game configurations, lobby layouts, and promotional placements.
Qualifications
- Native Spanish speaker with excellent English communication skills.
- Minimum 1 year of experience in iGaming, ideally with exposure to Casino promotions, campaign management, or product marketing
- Strong understanding of player segmentation, bonus mechanics, and promotional strategy.
- Data-driven mindset with the ability to interpret KPIs and translate them into actionable insights.
- Creative thinker with a passion for player engagement and retention.
- Highly organised, proactive, and able to manage multiple projects simultaneously.
- Comfortable working cross-functionally and collaborating with internal and external stakeholders.
- Familiarity with bonus tools, campaign management platforms, and staging environments.
- Experience working with game providers and negotiating promotional opportunities is a plus.
- A passion for casino games and a deep understanding of the iGaming landscape.
Additional Information
Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself.
Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered.
*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview
You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
