Senior Performance Marketing Manager
Hammersmith, London – Hybrid (2 days in office per week)
Contract: Full-time
Salary: Competitive/ dependent on experience
Hybrid working: 2 days in the office per week
About the Role
Are you a data-driven, AI-curious marketer with a creative edge? We're looking for a Senior Performance Marketing Manager to supercharge growth across our portfolio of lifestyle and gifting brands, someone who doesn’t just optimise campaigns, but leverages the latest tools, including AI, to spot patterns faster, work smarter, and scale success. You will take ownership of both building the campaigns and ads as well as owning the marketing data to improve return on investment.
We are bringing this role in-house as we want one go-to person who truly owns our marketing data and the performance of our digital acquisition channels such as Google, Pinterest, Meta, and Bing.
Our challenge isn’t like traditional e-commerce. Couples sign up to our platforms but may not convert or use the service for 3–6 months or more. Understanding which marketing levers are driving meaningful revenue impact is critical and that’s where you come in.
You’ll be responsible for connecting the dots between acquisition activity and commercial outcomes, building a clear data model and dashboards that give real-time visibility of performance. Alongside this, you’ll be hands-on managing paid media campaigns to optimise spend, improve ROI, and ensure our marketing investment directly supports growth.
This is a high-impact, hybrid role combining technical data analysis, performance marketing expertise, and commercial insight. You’ll work closely with the Group Marketing Director, finance team, and brand leads to build a unified view of acquisition efficiency and profitability.
Key Responsibilities
- Own marketing performance data: Connect and reconcile platform data (Google Ads, Meta Ads, Bing) with internal cost and revenue data in Power BI to create a single source of truth.
- Build data models & dashboards: Design dashboards that surface real-time performance metrics, cohort analysis, and ROI trends across brands and campaigns.
- Drive acquisition strategy: Plan, execute, and optimise paid campaigns across Google, Meta, and Bing to maximise qualified leads and long-term conversions.
- Analyse the full funnel: Map customer journeys from first click to delayed conversion, helping the business understand lag effects and true marketing ROI.
- Implement tracking infrastructure: Ensure robust tagging and attribution via GA4, Google Tag Manager, and other tools.
- Collaborate cross-functionally: Work closely with Finance and Commercial teams to align marketing spend with profitability and LTV goals.
- Iterate and improve: Test creative, audiences, and bidding strategies using data-led insights to continually refine campaign performance.
- Report and communicate: Deliver clear, insightful reporting to stakeholders, translating complex data into actionable business recommendations.
Why Join Us?
You’ll be joining a group of established and innovative lifestyle brands, including The Wedding Shop, The Wedding Present Company, Prezola, Rock My Wedding, The Homeware Outlet, and LittleList — all part of The Cambium Group, backed by long-term investors Phoenix Asset Management.
This is a rare opportunity to build the marketing data foundation that shapes how we understand and scale growth across multiple brands serving customers through life’s biggest milestones.
Requirements
- 4+ years’ experience in performance or digital marketing, ideally within a data-driven, growth-focused environment.
- Proven success managing Google Ads and Meta Ads end-to-end, from campaign setup to optimisation and reporting.
- Strong data modelling and analytics skills – confident in GA4, Power BI (or equivalent), and connecting marketing data with financial outcomes.
- Experience building marketing dashboards and attribution models to evaluate true ROI over extended customer journeys.
- Working knowledge of Google Tag Manager, conversion tracking, and data integration pipelines.
- Comfortable translating data into commercial insight — you understand not just what’s performing, but why it matters to the bottom line.
- Hands-on experience with Excel/Sheets, Looker Studio, or SQL is a plus.
- Curious, detail-oriented, and proactive, someone who takes ownership and thrives in a fast-paced environment.
Benefits
- 23 days paid holiday per year (plus Bank Holidays) – entitlement will increase every year after 2 years of service
- Annual Bonus Scheme
- Cycle2Work
- Discount Scheme (over 500 Brands) – brands include The White Company, LSA, Nkuku, Le Creuset, Oka, Denby, Garden Trading Company, Neom, Emma Bridgewater, Weber, Soho Home, Blush & Blue and more (discounts of up to 75% off RRP for selected brands)
- Discounted Private Healthcare
- A beautiful dog friendly office with a brilliant team and regular socials
- Extra day of annual leave for your birthday
- Option to purchase additional annual leave at discounted rate
