We are seeking a dynamic and highly motivated B2C Marketing Manager to lead the growth of our new ConneX app. This is a ground-floor opportunity for an individual with a startup mentality who thrives in a fast-paced, agile environment. You will be responsible for developing and executing a comprehensive marketing strategy to drive user acquisition, engagement, and retention for our B2C audience.
Key Responsibilities:
Digital Marketing Strategy & Execution:
- Develop and manage end-to-end digital marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing, and content marketing.
- Utilize data and analytics to optimize campaigns, track key performance indicators (KPIs), and report on ROI.
- Manage the marketing budget effectively to maximize reach and conversion.
Go-to-Market & App Launch:
- Lead the development and execution of the ConneX app's go-to-market strategy, including localized campaigns.
- Create compelling messaging and a unique value proposition for the target B2C audience.
- Collaborate with the product and engineering teams to ensure a seamless user experience and align marketing efforts with product features.
User Acquisition & Retention:
- Identify and target key user segments and develop tailored marketing funnels to drive user sign-ups and downloads.
- Implement strategies to increase user engagement and reduce churn.
- Develop and manage ASO to improve app visibility and conversion rates on Google Play and the Apple App Store.
Brand Building:
- Establish and grow the ConneX brand identity, ensuring consistency across all marketing channels.
- Manage community engagement and influencer marketing to build a strong, loyal user base.
You'll bring with you:
B2C Experience: A minimum of 4 years of experience in B2C marketing, with a proven track record of successfully launching and growing consumer products.
Digital Marketing Expertise: Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g., Google Analytics, social media ad managers, marketing automation software).
App Experience: Prior experience in marketing for a mobile app, including ASO, user acquisition, and retention strategies.
AI Proficiency: Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness.
You'll also have:
- A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment.
- Exceptional communication and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- A passion for technology and a genuine interest in the ConneX app's mission.
Our values
- Make it happen - We own things and get them done whatever it takes.
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
- In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we’re always available to help for the greater good of the business.
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
- Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it.
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
- Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what's possible.
Bring your best self to work
At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Benefits
- Salary £35,000 - £45,000 depending on experience
- Company bonus - 5% of salary
- Hybrid working - the best of both worlds
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 25 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Life insurance at 2 x salary
- Employee Assistance Programme, 24/7 helpline
- Company pension, 4% employer contribution
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Is Purple the right fit for you?
As part of the interview process we’ll get to know you and understand how you might be a fit for Purple. Equally as important is that you ensure Purple is the right fit for you!
We live by our values and we expect Purplytes to live up to them too. We have a sleeves rolled up attitude, we work fast, innovatively and our direction can change quickly.
If you’re used to working in an environment with lots of processes and a lot of red tape then we might not be the right business for you. And that’s ok, not everyone likes marmite, right?
