As Head of Growth, you’ll define and execute the marketing strategy that propels us to become the go-to platform for the Trading Card Game (TCG) community. As a core member of the leadership team, you’ll lead efforts to grow our user base, strengthen our brand, and establish the company as a trusted name among players, collectors, and investors. This is an opportunity to take ownership of a high-growth strategy and help shape the future of an $15B market.
What You’ll Do
Develop and Execute Growth Strategy: Own the full growth funnel (AARR) by driving user acquisition, activation, retention, and revenue growth through multi-channel strategies.
Retention & Lifecycle Marketing: Build and optimize retention channels, with a strong focus on CRM, marketing automation, and lifecycle campaigns to maximize engagement and LTV.
Build Brand Authority: Establish the company as the leader in the TCG space through compelling storytelling, community engagement, and thought leadership.
Community-Driven Growth: Foster relationships with influencers, competitive players, collectors, and investors to cultivate an active, loyal community.
Digital and Performance Marketing: Scale growth through digital campaigns, SEO, SEM, social media, and partnerships to maximize reach and ROI.
Data-Driven Insights: Leverage analytics to understand user behavior, optimize campaigns, and guide strategic decisions.
Partnership Development: Forge partnerships with key TCG publishers, retailers, and content creators to expand our reach and ecosystem.
Product Marketing: Collaborate with the product team to define and communicate the value proposition of our features to users.
Leadership: Build and lead a high-performing marketing team, mentoring talent and fostering a culture of creativity, accountability, and hands-on execution.
What We Offer
Fully Remote Work: Enjoy the freedom to work from anywhere with flexible hours that fit your lifestyle.
Competitive Compensation: We offer a competitive salary that reflects your skills, expertise, and contributions.
Ownership Opportunities: Access early equity as a core team member, shaping the future of CardNexus.
Professional Growth: Collaborate with a passionate team of TCG enthusiasts and tech experts to tackle cutting-edge challenges.
Innovative Culture: Join a gamer-centric environment that celebrates creativity, gaming, and technology.
Impactful Work: Play a key role in transforming the $15B TCG market with tools that truly make a difference for the community.
