Lucca Software provides SaaS solutions to optimize administrative and HR processes. We have more than 8’700 clients and 1’400’000 users all around the world (130 countries).We design software solutions that provide simple answers to specific needs: time & activity management, HR management, employee engagement, expense reports. Our goal is to increase productivity while providing our clients with a simple, efficient and user-friendly experience.
Given our strong growth (40% per year on average) and our ambitions, we need to strengthen our workforce, which currently stands at 750 people in France (Paris, Marseille, Nantes), Spain (Barcelona), Switzerland (Geneva, Basel) and now Germany (Munich).
Your role
Your main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will report to the Country Manager, working closely with him to ensure marketing aligns and contribute to pipeline growth. You will build a local strategy and roadmap that will best serve our goals.
1/ Marketing campaigns
- Build and manage budget
- Plan integrated campaigns throughout the fiscal year
- Build buyer journeys with the most efficient tactics
- Work with the DACH PMM to define campaigns topics and messaging
- Create or outsource content, including SEO-optimised content
- Drive, adjust and analyse campaigns
- Report on performance and results
- Work with sales on lead scoring
2/ Web and content
- Work with global teams to manage local content on our website and marketing assets
3/ Communication
- Work with the global communication team to build and execute the local social media strategy
- Identify the events we should attend and organise Lucca’s presence with the global communication team
4/ Testing, iterating, learning and reporting
- Share analysis, feedback from the field and associated recommendations to the relevant internal Lucca teams and stakeholders to accelerate our learning curve.
Objectives
You will be measured on:
- volume and quality of leads generated and nurtured for the sales team
- you will be expected to set up local KPI benchmarks
- you will improve brand awareness and preference on the German market
