Brand Insights Executive

Williams Racing • Full-time • London, England, United Kingdom • 23h ago

Company Description

For almost 50 years, Atlassian Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.

Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

Job Description

To work closely alongside the Brand Insights Manager to further support the wider Williams Commercial & Marketing department through with brand + fan insights. As part of the Commercial team, the role will provide key insight to aid partner identification and retention, and also work cross-functionally with the wider Marketing function including Brand, Content, Merchandising & Licensing, and Communications.

Main Duties:

Consumer/Fan Insights

Become a key point of contact with Commercial and Marketing teams for consumer and fan insights, leveraging audience tools including Global Web Index (GWI), F1 Fan Voice, Nielsen & Sprout Social.

Analyse and maintain an up to date understanding of the Formula 1 and Williams fanbase across all major touchpoints and wider consumer trends and behaviours.

Using tools and other market intelligence, work with Commercial teams to align insights to prospective partners as part of the partner identification and development process.

Contribute to internal reporting on the latest key trends and findings to the Williams Commercial & Marketing Group and Senior Leadership such as leading post Grand Prix coverage reports.

As part of the team’s Business Intelligence, assist in the creation + maintenance of dashboards and data visualisations to track Marketing OKRs and business performance.

Brand Tracking & Fan Research

Support with on going brand + fan tracking of Williams and the F1 landscape.

Working closely with suppliers and using established Brand Marketing practices, support with the ongoing tracking of the Williams Brand among the Formula 1 Fanbase and against competitors.

Analyse and summarise outputs of this study to provide actionable insights for internal stakeholders across Marketing, Brand and Commercial teams.

Assist in the utilisation and refinement of fan segmentation frameworks that drive marketing strategy and campaign planning.

Participate in other ad-hoc primary research projects such as focus groups, concept tests and surveys to develop a data driven approach to all areas of Marketing and Commercial.

Partnership Tracking & Case Studies

Provide existing partners with up-to-date insights on Formula 1, Williams and the effectiveness of their partnership with the team to support retention and case study development for future acquisitions:

Work with the Partner Management team to support the delivery of regular and ad-hoc insight reports for existing partners.

Deliver key insights and trends as part of bi-annual reporting and as required though ad-hoc requests.

Support with the measurement of partnership impact through syndicated and bespoke Brand and Partnership Tracking studies for each of the team’s Major Partnerships the demonstrate the impact of their partnership with the team in line with their existing brand management frameworks and partnership objectives.

Use the outputs of these studies and other materials collected from the Partner Management team to support the development of partnership and activation case studies for use in future sales material.

This job description is not exhaustive, and the job holder will be required to carry out from time-to-time tasks in addition to the above that will be both reasonable and within their capabilities.