As Marketing Specialist and Coordinator you will be responsible for the marketing communications of Unilabs Netherlands and its external marketing channels. You will support B2B (Business to Business), B2C (Business to Consumer) and DTC (Direct to Consumer) campaigns and activities, ensuring timely and high-quality execution. This includes localizing and implementing global marketing tools, promoting new medical products and services, and ensuring a consistent brand experience across all channels. You will work closely with the global and local marketing teams to increase awareness of Unilabs' services and network among our target groups, including physicians and health insurers.
In collaboration with the Marketing Manager, you will work to strengthen the Unilabs brand and ensure that the local promotional strategy and mix is effectively implemented across all channels and touchpoints.
Your responsibilities
- Carry out projects and activities according to the local marketing calendar.
- Localize, translate and promote global product and service packages for the Dutch market.
- Implement customer-centric experiences based on global guidelines.
- Collaborate with the global digital marketing team for lead generation and customer conversion.
- Measure and optimize customer experience.
- Execute media planning, including owned, paid and earned channels.
- Support and coordinate the creation, production, placement and delivery of brand and marketing materials, assets, collateral, merchandising and sales support tools.
- Update and maintain the Unilabs NL website and external channels.
- Support and/or lead event management.
- Create and distribute newsletters and other written communications.
- Continuously striving for improvement in customer-oriented communication and contact points.
- Ensure compliance with local regulations and marketing standards.
What you bring
- Minimum 3-5 years of experience in marketing, preferably within the healthcare, diagnostics or FMCG sector.
- Proven experience in successfully executing B2C and D2C marketing.
- Strong knowledge of retail channels and digital marketing techniques.
- Excellent communication and interpersonal skills.
- Fluent in Dutch and a good command of English.
- Education in marketing, business administration, or a related field.
- Ability to thrive in a dynamic and changing environment.
- A true team player with the ability to build strong partnerships.
What we offer
- Based on CAO article 6.2 paragraph 2, an average of 40 hours per week.
- The possibility to work partly from home.
- 8.33% holiday pay and an end-of-year bonus.
- Pension scheme at Health and Welfare.
- Extensive growth opportunities and training platforms.
- A challenging and development-oriented work environment.
