We are seeking an enthusiastic and motivated B2B Marketing Specialist to join our Marketing team. In this role, you will support the development and execution of marketing strategies aimed at acquiring and retaining business clients through digital channels, but not only.
Key Responsibilities
B2B Lead Generation & Marketing
- Assist in managing and optimizing digital marketing campaigns (e.g., email marketing, LinkedIn campaigns, SEO strategies).
- Support the creation and publication of engaging content tailored to B2B audiences (blogs, white papers, social media posts).
- Conduct market research and competitor analysis to identify trends, insights, and opportunities.
- Analyze campaign performance and prepare reports on key metrics (traffic, engagement, conversions).
- Collaborate with sales and product teams to align marketing activities with business objectives.
Events & Customer Engagement
- Planning and organization of physical and digital events for customer retention and networking with potential partners.
- Project management activities for side projects (ie. Podcast) dedicated to consolidating and developing the relationship with acquired customers.
- Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related fields.
- Strong interest in digital marketing, particularly within a B2B context.
- Basic knowledge of digital marketing tools (Google Analytics, HubSpot, LinkedIn Ads) is a plus.
- Excellent communication and writing skills in English (additional languages are a bonus).
- Analytical mindset, attention to detail, and a proactive attitude.
- Practical experience in a dynamic and innovative environment.
- Mentorship from experienced professionals in B2B digital marketing.
- Opportunity to make a direct impact on real-world marketing campaigns.
- Flexible working environment and the possibility of hybrid work.
Join our team and kick-start your career in B2B digital marketing!
