Company description:

About Puig
Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world.

Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a global leader in the premium beauty industry.
Present in the fragrance and fashion, makeup and skincare segments, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders.
Puig portfolio includes our brands Rabanne, Carolina Herrera, Charlotte Tilbury, Jean Paul Gaultier, Nina Ricci, Dries Van Noten, Byredo, Penhaligon’s, L’Artisan Parfumeur, Uriage, Apivita, Dr. Barbara Sturm, Kama Ayurveda and Loto del Sur as well as the beauty licenses of Christian Louboutin, Banderas and Adolfo Dominguez, among others.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals.
In 2023, Puig recorded net revenues of €4,304 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
https://www.puig.com/en
https://www.instagram.com/puig_official
https://www.linkedin.com/company/puig

Job description:

Location: [Brussels]
Dates: From January 2026 and for a duration of 6 months

Overview: The Media & Advocacy executive plays a pivotal role in executing and managing digital media & advocacy programs at the local level in key social & OLV platforms: YouTube, TikTok & Instagram. This hands-on position requires a skilled professional with operational knowledge who can effectively build and nurture brand communities, localize global strategies, and drive meaningful connections with advocates. The role focuses on driving impactful local advocacy programs, equipping advocates with tailored tools and resources, and fostering authentic connections through strategic advocacy activities.

Key Responsibilities:

1. Media & PR (PRESTIGES)

- Assist the Media Manager on the implementation of the Digital Campaigns: assets approval, preparation, communication with the agency, and campaign follow up

- PR = Responsible for the translation & sending of press release and pre-series

- Assist & follow up the PR & Media expenses

2. Advocacy Program Localization & Execution

Assist the Media Manager on the Influencers activations: profile approval, communication with the agency and campaign follow up
Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.
Develop localized advocacy activations, amplifying brand visibility and driving consumer loyalty.
Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.

Adapt global toolkits to provide advocates with actionable resources, including campaign messaging, brand storytelling guidelines, product highlights, and activation frameworks tailored to the local market.

Ensure all advocacy materials empower advocates to communicate authentically, fostering engagement and brand affinity across their networks.

4. Performance Monitoring & Optimization

Track, analyze, and report on advocacy program performance using key metrics such as EMV (earned media value), engagement rates, and ROI.
Use data-driven insights to optimize program execution, improve advocate engagement, and enhance the impact of local advocacy initiatives.

Profile description:

Relevant Experience: a first experience in digital media, advocacy, influencer marketing, community management, or consumer engagement roles within luxury beauty, fashion, or premium lifestyle industries.
Social Media knowledge: knowledge of the key platforms’ dynamics and latest evolution, primarily TikTok and Instagram. Strong social community management skills to drive brand love & business.
Creative Briefing Expertise: ability to craft detailed creative briefs and adapt global assets into locally relevant, high-impact content.
Operational Excellence: project management skills with the ability to juggle multiple priorities, meet deadlines, and ensure seamless execution of initiatives.
Analytical Skills: proficiency in analyzing data and metrics to optimize advocacy strategies, measure success, and drive results.
Communication Strength: excellent written, verbal, and presentation skills, with the ability to collaborate effectively across teams and influence stakeholders.
Cultural Awareness: understanding of local consumer behaviors, cultural trends, and market-specific nuances to tailor strategies effectively.
Languages: French & English & Dutch as an option

We offer:

An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package

Puig

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