Company Description
IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
Job Description
Summary
The Solution Marketing Manager for IFS.ai (IFS Cloud and IFS Loops) requires a strong understanding of AI-driven enterprise solutions, platform technologies, and digital workforce enablement. Contributing to the growth of IFS in a variety of ways, you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM for our embedded AI solutions. The role is fast-paced and the desired candidate will be a pragmatic, intuitive, hands-on marketer who thrives on innovation and cross-functional collaboration. This role requires close collaboration with both the net new and customer marketing teams to ensure integrated campaign planning and execution across the entire customer lifecycle, from acquisition to retention and expansion.
Essential Duties and Accountabilities
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Meeting demand generation goals for IFS.ai and IFS Loops, driving global business growth.
- Work closely with both the net new and customer marketing teams to develop and execute integrated marketing campaigns that drive new customer acquisition as well as deepen engagement and value for existing customers.
- Owning the development of an annual demand generation plan for IFS.ai solutions and delivering end-to-end marketing campaigns that support IFS’s GTM and pipeline requirements.
- Prioritizing campaign development based on pipeline gaps, regional marketing needs, and strategic opportunities in AI and digital transformation.
- Designing and managing production of high-value content, including advertising, digital assets, event toolkits, webinars, and social media messaging, focused on AI, platform, and digital worker solutions.
- Partnering with regional marketing to plan and support execution of centrally generated demand generation programs, providing insights into execution methods, account prioritization, and success metrics.
- Enabling business development, account executives, and regional marketing teams for key AI solution campaigns, providing comprehensive campaign guidance for successful execution.
- Analyzing, monitoring, and reporting on campaign effectiveness using key metrics such as marketing-influenced revenue, qualified sales leads, and campaign performance; sharing dashboards and optimizing campaigns accordingly.
- Engaging with key AI and digital transformation thought leaders to understand market pain points and shape messaging that positions IFS as a leader in embedded AI and agentic solutions.
- Collaborating with Product Marketing to articulate the strengths of IFS.ai within IFS Cloud and IFS Loops.
- Ownership and accountability for the IFS.ai and digital worker sections of ifs.com, working closely with SEO teams to rank highly for critical keywords and improve user journey.
- Collaborating with the central IFS campaign execution team for webinars, digital programs, and events, and gaining key insights into campaign performance.
- Supporting the Tech and Takeout marketing team, ensuring AI solution alignment in campaign materials and strengthening the GTM message.
- Supporting key IFS events, including IFS Unleashed and Connect, as required.
Overall Required Competence
- Confident, outgoing personality that can integrate with a busy team environment
- Solid written, verbal, interpersonal, and presentation communication skills in English
- Self-starter with a strong ability to prioritize, perform and deliver to a deadline
- Creative, hard-working and punctual
- Ability to demonstrate marketing ideas via a personable, consultative approach, working across all levels in the organization
Qualifications
Essential:
- Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys, especially for AI and digital solutions.
- Undergraduate degree, ideally with a focus in Marketing, Engineering, Computer Science, or a related business field (or relevant training/experience)
Additional Information
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
