We are seeking a dynamic and experienced Senior Branding and Digital Marketing Manager to lead our brand strategy and digital marketing efforts in the fast-paced technology sector. You will play a key role in shaping the brand's voice, positioning, and digital presence to drive customer engagement, lead generation, and long-term growth. This role requires a mix of creative vision, data-driven strategy, and hands-on execution.
Brand Strategy & Development
- Define and execute brand strategy aligned with company vision, mission, and goals.
- Lead the evolution and consistency of brand identity across all digital and offline touchpoints.
- Collaborate with internal stakeholders to align messaging across product, sales, and customer experience teams.
- Develop brand guidelines and ensure adherence across the organization.
Digital Marketing & Campaign Management
- Plan and manage multi-channel digital marketing campaigns (SEO/SEM, email, social, content, influencer marketing, paid media).
- Optimize marketing performance using analytics and A/B testing tools.
- Develop and lead go-to-market strategies for product launches and tech innovations.
- Manage the digital marketing budget, ROI, and KPIs.
Content & Creative Direction
- Oversee the creation of compelling content for web, social media, email, blog, and video platforms.
- Manage internal and external creative teams to ensure high-quality, on-brand deliverables.
- Craft narratives and campaigns that clearly articulate the value of complex tech solutions.
Team Leadership & Collaboration
- Lead, mentor, and develop a team of marketing.
- Collaborate closely with sales, product, and customer success teams to ensure brand consistency and marketing alignment.
- Build relationships with external partners, agencies, and industry influencers.
- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus.
- 7+ years of experience in branding and digital marketing, preferably in the technology. Proven success in building and executing digital campaigns that drive measurable results.
- Strong knowledge of digital tools (Google Ads, LinkedIn Ads, HubSpot, GA4, SEMrush, etc.).
- Excellent leadership, communication, and project management skills.
- Ability to translate complex technical technology products into clear, compelling messaging.
- Creative thinker with a strategic mindset and a data-driven approach.
Preferred Skills:
- Experience in Saudi tech marketing (consultation – E-service portals -AI)
- Familiarity with AI-driven marketing tools and automation.
- Knowledge of UX/UI best practices and web design fundamentals.
- Global brand management experience is a plus.
- Competitive salary and bonus structure
- Flexible working arrangements
- Opportunities for career advancement
- Collaborative, innovative work environment
- Access to cutting-edge marketing tools and technologies
