We are now scaling our international brand presence and looking for a Senior Marketing Manager who will drive brand growth, positioning, and demand generation among independent hotels, hotel chains, and property owners worldwide.
As a Senior Marketing Manager, you will lead the development and execution of regional brand and go-to-market strategies aimed at acquiring and engaging hoteliers on a global scale.
This is a unique opportunity to work at the intersection of international B2B marketing, hospitality, and technology — influencing how our brand is perceived across diverse markets and how thousands of hotels choose to partner with us.
You will collaborate closely with product, sales, and creative teams to craft compelling narratives, campaigns, and educational content that address the unique needs of hoteliers in various regions.
Job responsibilities
Go-to-Market (GTM) Strategy:
- Develop and execute regional marketing strategies tailored to hotelier audiences across different international markets.
- Lead market research efforts to understand competitive dynamics, hotelier pain points, and growth opportunities through surveys, interviews, and analytics.
- Collaborate with cross-functional teams (product, sales, UX, customer success) to shape the roadmap and improve product adoption.
- Own messaging and positioning frameworks that articulate the value of ETG’s Extranet platform to hoteliers globally.
- Drive campaign development for new feature launches, engagement programs, and seasonal initiatives.
- Define performance metrics for awareness, conversion, and usage; analyze results to optimize future campaigns.
Content Development:
- Oversee the creation of marketing assets designed to inform and convert hotelier audiences, including brochures, presentations, onboarding kits, and video explainers.
- Build and maintain a structured content calendar aligned with regional priorities and commercial goals.
- Ensure localization and cultural relevance of messaging for key target markets.
- 3+ years of experience in brand or B2B marketing, preferably in the hospitality tech, travel, or SaaS space.
- Proven success in managing international campaigns with cross-market adaptability.
- Solid understanding of hotel distribution, property onboarding journeys, and hotelier communication best practices.
- Proficiency in market research techniques and data-driven decision making (SQL is a plus).
- Strong project management and multitasking skills; ability to operate independently and with flexibility.
- Exceptional communication skills — capable of crafting clear, engaging, and persuasive messaging for diverse audiences.
- Fluent English required; additional languages a strong asset.
- Flexible schedules and opportunity to work remotely
- Ambitious and supportive team who love what they do, appreciate each other, and grow together
- Internal programs for adaptation and training, development of soft skills, and leadership abilities
- Partial compensation for participating in external training and conferences
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
- Corporate prices on hotels and travel services
- MyTime Day Off - an extra non-working day without loss of compensation
