In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.
About Us:
Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base. Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe. Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses—including iconic names like Coca-Cola and MTV. Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.
About The Role:
As Social Media Lead, you will own and drive the organic social media presence for Printify and Printful. You’ll define and execute strategies that amplify the brand awareness, engage followers, and drive measurable business impact across platforms. This role requires a balance of creativity, organization, and leadership. You’ll run multiple calendars and strategies across two global brands and 15+ channels. You’ll lead and mentor the social media team, collaborate cross-functionally with editorial, video, and product marketing teams, among others, and provide guidance across the company on how social media can support initiatives such as employer branding and community engagement.
Your daily tasks will entail:
Strategy & Planning
Define and lead the organic social media strategy for Printify and Printful, ensuring alignment with overall marketing, brand, and content objectives. Differentiate platform strategies by brand, audience, and channel—crafting content that resonates with each unique community. Identify and test growth opportunities on emerging platforms, using data-driven insights to inform experiments. Stay ahead of cultural and social trends, leveraging them to drive relevance, engagement, and brand storytelling. Provide strategic input on how social media can enhance broader company initiatives, including employer branding, PR campaigns, and corporate storytelling. Lead social media response strategies in times of crisis, ensuring messaging is timely, consistent, and aligned with company values.
Content Development & Oversight
Oversee the end-to-end social content pipeline, from ideation through publishing. Own the social-first approach to short-form video—shaping scripts, trend use, and publishing strategies for TikTok, Instagram Reels, and YouTube Shorts together with the Video Team creators. Collaborate with in-house creators, designers, and copywriters to produce engaging, on-brand content that drives impact. Manage and maintain editorial calendars, ensuring timely delivery of seasonal campaigns, product launches, and evergreen content. Ensure all social assets are consistent with brand guidelines, messaging, and tone.
Leadership & Team Management
Lead, mentor, and inspire the social media team, fostering growth, creativity, and high performance. Provide guidance on best practices, content development, and campaign execution, ensuring team members are empowered to deliver results. Set clear goals, prioritize initiatives, and support professional development within the team.
Cross-Functional Collaboration
Partner closely with other marketing functions, including the Editorial, Brand, Video, Product Marketing, Performance Marketing, and SEO teams, to deliver cohesive campaigns. Act as a trusted advisor for teams across the company seeking social media expertise.
Performance & Growth
Monitor, analyze, and report on key performance metrics (engagement, impressions, reach, follower growth, CTR, etc.), delivering actionable insights to stakeholders. Continuously optimize content based on data, trends, and platform shifts to improve KPIs. Partner with Paid Social, SEO, and broader marketing teams to align organic performance with integrated growth strategies.
Collaboration & Partnerships
Work closely with partners, vendors, and influencers to co-create content and amplify campaigns. Drive collaborative marketing activities, ensuring partner activations are aligned with brand voice and strategic goals. Build and nurture external relationships that expand reach and strengthen community engagement.
Your Qualifications:
Proven experience in leading organic social media strategy for a global brand or fast-growing company. Strong understanding of platform-specific best practices, trends, and audience behaviors across Instagram, Facebook, Threads, TikTok, LinkedIn, X, Pinterest, YouTube, and emerging platforms. Hands-on experience with short-form video production, scripting, and trend-driven content creation. Exceptional organizational and project management skills, with experience running multiple calendars and strategies across several brands and channels. Strong balance of creative instincts and analytical skills, able to translate performance data into actionable optimizations. Experience managing and mentoring social media teams. Excellent track record of cross-functional collaboration with creative, marketing, and product teams. Excellent communication and copywriting skills, both written and verbal.
What Sets You Apart:
You think both creatively and strategically—balancing bold ideas with performance-driven execution. You’re proactive in spotting trends and experimenting with innovative formats, especially in short-form video. You excel at leading and mentoring teams, helping others grow while driving strong business results. You thrive in a fast-paced environment, managing multiple priorities without sacrificing quality. You’re a natural collaborator who knows how to bring cross-functional teams together to create unified campaigns. You’re a trusted advisor, always ready to provide social media expertise to support wider business goals like employer branding and talent attraction. You’re passionate about turning business advice and entrepreneurial insights into content that inspires and empowers business owners.
Our Tech Stack:
Jira Canva Figma Metricool ChatGPT Kapwing Linktree ManyChat
What We Offer:
Monthly gross salary starting from EUR 3000+, with potential for higher compensation based on work experience, education, and skills. Be part of a friendly, inclusive, and global team. An opportunity to work remotely or in a modern and welcoming office in Rīga / Tallinn or a designated co-working space in Barcelona. If you are based in Poland, you will be working remotely full-time. Flexible working hours (start your day as late as 11 a.m.). Health insurance. Access to mentorship, internal meetups, and hackathons both on-site and online. Exciting team-building events and parties you’ll never forget! Free and healthy lunch if you work from the Rīga office. Design and order your own merch using our platforms with employee discount. We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience. If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job. Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team! AS Printful Latvia (Reģ.nr. LV40203050078) Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. We empower thousands of businesses—from iconic brands like Coca-Cola and MTV to small business owners working out of their living rooms.
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