At Rydoo, we make expense management simple, so people can focus on the important work, not their receipts. More than one million users trust us to submit, approve, and control expenses faster and smarter.

Semine shares that same mission. Since 2015, the team has been building AI technology that removes the repetitive, time-consuming parts of accounting, helping finance teams work smarter.

In July 2025, Semine joined forces with Rydoo to shape the future of financial automation. Together, we’re creating a complete, AI-powered platform that simplifies accounts payable and expense management, helping businesses run simpler, faster and smarter financial operations.

We’re a global team of +200 people who believe great tech should make life easier. If you have big ideas and want to build something that actually helps people, you’ll fit right in.

Rydoo in a snapshot

Ambitious international team
33 nationalities speaking over 15 languages
6 hubs across 3 continents
Easy-to-use spend management app available on iPhone and Android
Supporting over 10,000+ clients and 1 million+ users worldwide
4.6 employer score on Glassdoor
Hybrid work policy

The Role

Rydoo/Semine are looking for a Product Marketing Manager (Accounts Payable) to join our Marketing Team. You will play a key role in shaping how our Accounts Payable (AP) solution is positioned and adopted in the market, following Rydoo’s acquisition of Semine’s Account Payable solution. This is a highly cross-functional role, working closely with Product, Sales, Customer Success, and the broader Marketing team to create messaging, content, and programs that drive awareness, adoption, and revenue growth.

Responsibilities:

Lead market research and analysis to develop a deep understanding of the Accounts Payable market - especially in the Nordics, BENE, and UK - including customer needs, personas, competitive landscape, and market trends.
Define our market positioning and value proposition for AP, translating product features into clear customer benefits and business outcomes.
Create and maintain compelling messaging for launches and ongoing campaigns, ensuring consistency across all touch-points.
Develop and execute go-to-market strategies for new product features and integrations, collaborating with stakeholders across Marketing, Product, and Sales.
Produce high-quality marketing and sales collateral (sales decks, one-pagers, product sheets, case studies, customer advocacy materials, etc.) to support awareness, adoption, enablement, and revenue growth.
Drive customer advocacy by creating success stories, testimonials, and case studies that highlight the impact of our AP solution.
Partner with Brand & Comms, Demand Generation and Field Marketing to build targeted campaigns that drive pipeline and product engagement.
Ensure knowledge and insights are shared across teams, acting as the go-to expert on the AP product and markets.

BS/MS degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, product management, or customer experience within SaaS, fintech, or tech companies.
Experience in Accounts Payable, Payments, or Finance SaaS is a strong plus.
Proven ability to manage and prioritise multiple projects and launches in a fast-paced environment.
Ability to collaborate cross-functionally (with Product, Sales, Customer Success, Marketing) and generate buy-in across different stakeholder groups.
Strong skills in storytelling, messaging, and creating engaging product and sales content.
A data - and insights - driven mindset, with the ability to translate research into actionable strategy.
Creative and structured, with a focus on delivering tangible business results.
Full proficiency in English.
Located in the Nordics (ideally in Oslo) and ideally fluent in Norwegian.

Next to our amazing team, informal & international company culture and our mission to become the number 1 spend and invoice management platform in Europe, we offer some nice benefits that make working at Rydoo / Semine even more fun:

A competitive package, including salary and benefits
#RydooHybrid work policy: decide for yourself where you work most efficient
#RydooOnTour: our international mobility program that gives employees the possibility to temporarily relocate to one of the countries we have a Rydoo office.
Professional freedom and a flexible work environment
Upskilling through training and coaching programs
Regular company and team events
Wonderful international team with more than 33 different nationalities
Spectacular onboarding program for all new Rydooer’s

Rydoo

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