Do you thrive in a dynamic environment where creativity meets data-driven strategy? Are you passionate about building a strong brand and driving business growth? If so, we have an exciting opportunity for you!

As a Head of Marketing you will manage the transformation of our growth trajectory, turning data into action and creativity into results. Your strategic vision will directly impact PayDo’s market position, driving measurable business growth while elevating our brand to new heights.

Regular Tasks:

– Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility.
– Lead the marketing team to ensure seamless collaboration, productivity, and the attainment of departmental objectives.
– Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness.
– Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization.
– Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets.
– Manage various marketing channels including email, database, social media, and search engine strategies, emphasizing engagement and ROI.
– Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance.
– Drive international market expansion initiatives by launching projects, refining product packaging and strengthening brand presence.
– Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards.
– Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions.
– Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities.
– Maintain and update departmental resources such as Confluence and Brand Book with actual information.

Skills & Requirements:

– Minimum 3 years of experience in a marketing leadership role, 5 years in Marketing (including international experience)
– Proven track record of developing and executing successful marketing strategies that drive business growth
– Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
– Excellent communication, collaboration, and leadership skills
– Experience managing and developing a high-performing marketing team
– Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
– Excellent written and verbal communication skills
– Ability to work effectively in a fast-paced and dynamic environment
– Experience with project management methodologies
– A passion for technology and innovation
– Advanced level of English proficiency
– Creativity skills

We work in a result-driven culture. You will fit in if you:

– Own your work with no excuses.
– Take initiative and act before being told.
– Deliver results that make a real impact.
– Solve problems quickly with practical solutions.

What we offer:

– Annual Learning & Development Budget – invest in your growth with dedicated funds for courses, training, and certifications.
– Regular Performance Reviews Based on KPIs – for your professional growth.
– Transparent career growth – with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
– Innovation Financial Rewards – share your ideas through our PayDo Ideas Hub and earn extra bonuses.
– Paid Vacation – with the flexibility to transfer unused days to the next year or receive compensation.
– Paid Sick Leave – available to cover medical needs and emergencies.
– Public Holidays tailored to your country’s calendar.
– Flexible Payout Options – PE accounts or popular e-wallets.

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!

Tagged as: 3-5 Years, 5+ Years

PayDo

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Head of Marketing – PayDo