Summary

Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.

We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it’s only right that we ended up with the name Kuda which means love in Shona.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.

We’re now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You’ll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

Responsibilities

Own and define Kuda’s acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
Identify, test and scale new channels to maximise efficiency and performance
Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
Use insights from acquisition performance to inform broader marketing and product strategy
Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities

7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
Deep expertise in paid social, search, programmatic and attribution modelling
Highly analytical with experience working with data, cohort analysis and experimentation
Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
Experience in high-growth African or global markets is a plus

Why join Kuda?

At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:

💜A great and upbeat work environment populated by a multinational team

👴Pension via Allan Gray

📈Career development & growth

😁Competitive annual leave plus bank holidays

🎁Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)

✈Travel Insurance

🏃‍♂️YuLife - rewards for reaching health and fitness goals

🕺Employee wellness program via Lyra Wellbeing

🏃‍♀️Goalr - employee wellness app

💖Medical insurance via Discovery

🥇Award winning L&D training

🎁Well-fare package (Wedding, Compassionate and etc)

💒 We are advocates of work-life balance, working in a hybrid in office schedule

Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.

We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Kuda Technologies Ltd

Latest Jobs

Performance Marketing Lead